Mr. Rubino oversees Cooper Health System’s internal and external communications, including marketing, advertising, public relations, social media, websites, and executive communications. He joined Cooper in 2016 as Vice President of Communications.
Mr. Rubino has more than 30 years of communications and marketing experience and expertise in positioning, promoting, and protecting brands. He has a unique background, having been a practicing attorney and former elected official.
At the age of 27, Mr. Rubino served as deputy mayor of Ewing Township after his election to the Township Committee. He also served on the Mercer County Board of Elections as an appointee by the Governor of New Jersey. In 2002, he served as press secretary for a United States Senate candidate in New Jersey.
Prior to joining Cooper, Mr. Rubino spent 12 years as director of public affairs in the marketing department at the state’s largest health insurer, Horizon Blue Cross Blue Shield of New Jersey. There he managed several communications functions, including public relations, brand advertising, executive communications, and social media. He was part of the leadership team that built the company’s direct marketing program and spent time managing the community affairs team and The Horizon Foundation for New Jersey staff.
Mr. Rubino currently serves on the board, and was past chairman, of ChoiceOne, a faith-based, non-profit organization that provides counseling services to underserved women. He also served as member of the Board of Directors of the Pharmacist Institute of New Jersey. He is a graduate of Rutgers University and Rutgers Camden School of Law.